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Our People
Wendy Kwok
Manager ISD Strategic Planning & Inflight Sales, Cathay Dragon

“From the selection of teas onboard to the various destinations we fly to across the region, Cathay Dragon provides its passengers with infinite possibilities and enables them to build their own preferences and habits based on the given choices.”

“From the selection of teas onboard to the various destinations we fly to across the region, Cathay Dragon provides its passengers with infinite possibilities and enables them to build their own preferences and habits based on the given choices. My job focuses on the crew, resource planning, and what happens in the back office. But the inflight magazine we publish is the most direct link between our team and our passengers. Through the magazine we want to be able to offer even more choice. We have to understand and anticipate what travellers need and desire, and include those things in each issue. Every item is chosen with careful consideration. And the magazine, besides its sales function, is a form of entertainment itself. This January we began to feature staff on the cover, to give it a human touch and create a sense of belonging among our colleagues. For us it’s not simply an inflight magazine but a link between the company and our passengers so don’t forget to say hi to our colleagues the next time you recognise them!”



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